Over the past 25 years, against a continuing increase in the value of farming products and a consequent expansion of cultivated surface, there has been a 30% reduction in truffle-growing areas.
We protect excellence
Save the Truffle wants to protect what has been to this day one of the most outstanding and internationally recognised products of Piedmont. Its fame has been connected to the city of Alba and the surrounding area, the Langhe and Roero, for more than eighty years.
In an area which has become a world heritage Unesco site, in which the truffle, together with the outstanding red wines, are the driving force for international tourism, Carlo and Edmondo believe that this precious fruit of the territory must be approached from an alternative point of view, without mentioning marketing and sales.